The products of the company are very popular for their best quality. Its own brand 'ANKUR' has become the only choice of the best quality salt users since long time. The Bureau of Indian Standards has endorsed the quality of products and licensed the company to use 'ISI' mark on its products. Thus company's products are conformed to IS:7224 standard. The International Council for Control of Iodine Deficiency Disorders (ICCIDD) has also endorsed the products of company for maintaining excellent quality..

As a result of continuous R&D, the company has launched two special products i.e. Double Fortified and low sodium salt. It is iodized and enriched with Iron & Minerals. Low Sodium Salt is a special product having IS% lower sodium than ordinary salt.

The company has in-house laboratory with latest testing equipments and quality control process with competent technical personnel which constantly monitors quality of its products.